A recent edition of The Western Week-ender newspaper (18/1/08) carrried an article about the launch of the new Penrith City Council City Marketing initiative known as 'Penrith Valley TV' - to find out just what it is and how it works, simply read the story below as it appeared in the paper and on Western Week-ender Penrith Online. It is written by Troy Dodds. Photo taken by Peter Veith.
(caption - PCC Marketing Officer Peter Lang works on Penrith Valley TV)THE Queen does it, Kevin Rudd does it and now Penrith has joined one of the world’s biggest information portals in an effort to increase promotion of the area.
YouTube has taken off in leaps and bounds in recent years and allows organisations and individuals to create a ‘channel’ to post relevant videos.
Penrith City Marketing Officer, Peter Lang, said the Penrith Valley channel already includes a promotional video and a special feature on the Nepean Belle’s birthday celebrations late last year.
“It’s a way to use the internet as a marketing tool to open up interest in Penrith and the area in general to a wider audience,” Mr Lang said. “Over time we hope to build up a library of videos so people can learn more about Penrith and what it has to offer.”
Mr Lang said Penrith’s two official websites – the Penrith City Council site and the Penrith Valley site – are receiving more and more hits each year and hence the internet was becoming more important in terms of marketing.
“It’s a different marketing medium that we haven’t really used before and it reaches out to a different audience – there’s millions of people on YouTube and it’s fantastic that we are able to reach people from all corners of the globe,” he said.
“I hope down the track we can encourage people to create their own videos about Penrith.”It is possible that in the future the channel will include interviews and features on local tourism operators and businesses alike.
The current address for the Penrith Valley YouTube channel is http://au.youtube.com/penrithvalleytv
YouTube has taken off in leaps and bounds in recent years and allows organisations and individuals to create a ‘channel’ to post relevant videos.
Penrith City Marketing Officer, Peter Lang, said the Penrith Valley channel already includes a promotional video and a special feature on the Nepean Belle’s birthday celebrations late last year.
“It’s a way to use the internet as a marketing tool to open up interest in Penrith and the area in general to a wider audience,” Mr Lang said. “Over time we hope to build up a library of videos so people can learn more about Penrith and what it has to offer.”
Mr Lang said Penrith’s two official websites – the Penrith City Council site and the Penrith Valley site – are receiving more and more hits each year and hence the internet was becoming more important in terms of marketing.
“It’s a different marketing medium that we haven’t really used before and it reaches out to a different audience – there’s millions of people on YouTube and it’s fantastic that we are able to reach people from all corners of the globe,” he said.
“I hope down the track we can encourage people to create their own videos about Penrith.”It is possible that in the future the channel will include interviews and features on local tourism operators and businesses alike.
The current address for the Penrith Valley YouTube channel is http://au.youtube.com/penrithvalleytv
